Who I Am
An expert on modern marketing, a natural relationship builder, and a lover of analytics. I started my career in social media after graduating from Samford University, and have since transitioned from selling social media ads to now being a marketing consultant for all digital avenues. I love to learn, I love enveloping myself in a community (work, school, city, etc.), and I'm excited to start a new chapter in my life.
Skills
Marketing is a broad industry and is utilized by every business in a different way. My role allows me the freedom to meet my clients where they are and fit their specific needs. Because of this, I have developed a wide variety of skills!
.png)
Account Management
The primary aspect of my role is managing accounts/partnerships. I am the sole point of contact for 15 of our clients and manage more than $300,000 in yearly revenue for Uptick. Some clients are international, recognizable businesses and others are small and local to Birmingham, Alabama. My ability to build a unique relationship with each of my clients is what I am most proud of.
.png)
Paid Advertising
I spend >10 hours weekly in ad platforms analyzing performance and areas for potential growth. The two main platforms I am in the most are Google and Meta but have been certified in many others as well. Reporting is a big part of my responsibilities, and being an expert in these advertising platforms is essential for providing accurate info and recommendations to my clients.
.png)
Social Media Management
As our newly appointed Marketing Director, one of my responsibilities includes managing our own social media accounts. I have also done this for a previous employer and love creating quality content. Check out @uptickmktg on Instagram for some of our latest creations (the Domino's post is my favorite).