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Resume

Professional Experience

Uptick Marketing
Marketing Consultant / Marketing Director

Feb 2020 - Present

  • Uptick is a digital marketing company that provides comprehensive digital advertising strategy & management for our clients consisting of paid marketing (Google, FB), SEO, & content creation

  • As a Marketing Consultant, I serve as the primary point of contact for clients, oversee all strategic initiatives for those clients, and manage our production teams (Ads, Writing, Design, SEO) as they work on a project

  • Currently manage over $40,000 in monthly revenue from 15+ businesses (largest portfolio of any Marketing Consultant at Uptick)

  • Conduct initial market research on new clients and existing client initiatives to guide strategic planning; craft high-level client strategies and provide creative direction on an ongoing basis

  • Present each client with a weekly analytics report from our data tool and synthesize the data to help clients easily understand what matters, what it means, and what if any changes to our strategy we should make as a result

  • Entrusted by company owner to guide Uptick’s own marketing efforts; provide direction on Uptick’s content strategy, guide paid advertising efforts, and oversee a team of hand-picked employees to accomplish our marketing goals; currently leading a minor company rebrand as part of this responsibility

Agent Leads
Sales Representative

May 2019 - Dec 2019

  • Built relationships with real estate agents looking to grow their brand and business

  • Learned how to successfully cold call agents and pitch them on Facebook advertising with our company

  • Nurtured long-term leads via email, text, and phone

Pack Health

Social Media Manager

Feb 2018 - Dec 2018

  • Created and planned content for Instagram, Facebook, and Twitter accounts

  • Developed a monthly metrics report to present to our content team with data and suggestions for future posts

  • Actively communicated with our members through our community group on Facebook

Samford University

Event Coordinator

Summer 2018

  • Planned $75,000 concert for 6,000 people to welcome students back to school for the fall semester

  • Recruited businesses and other vendors to participate in events held by the university

Education

Samford University
B.A. Marketing

May 2019

  • Pi Kappa Phi Fraternity (served as Social Chair; managed our social media accounts and planned our events)

  • Athletic Department volunteer as a marketing/event assistant

Certifications, Skills, and Interests

  • Certifications: Google Ads Display, Google Ads Search, Google Analytics

  • Skills: social media management/advertising, branding, analytics, team management, client management

  • Interests: Kentucky Basketball, Twitter, Esports, Hip-Hop, La La Land, Game of Thrones, chess

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